Once you have all you marketing materials prepared, you're ready to create your page. This includes basic company information, as well as a logo, branded cover photo, and any other content you want to include. How to create a business page on LinkedInīefore you begin, make sure that you have all necessary materials to create a page for your business represents your brand accurately. Here's what you need to know to get started. Before you start thinking about your LinkedIn marketing strategy, first you have to create a page for your company. Whereas Facebook exists to remind you of your second cousin’s upcoming fall wedding, LinkedIn is a more appropriate location for job updates, professional insights, and networking with colleagues, friends, and industry leaders.įor business owners, the platform can be used to drive brand awareness, advertise job openings, and connect with qualified talent - free of charge. LinkedIn is one of the top social media and professional networking platforms.
Creating a LinkedIn company page is a rite of passage for many business owners.
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